Gary coaches CEOs in advanced management techniques and strategy. With Executive Coaching, often Gary’s role is to help people hone their management style or strategic thinking in alignment with the role they are undertaking.

Gary draws from his personal experience, modern management techniques and neuro-linguistic programming (NLP) to re-enforce the belief systems and capabilities of his clients.

His insightful book, Eat the Pudding First, is a modern-day recipe for business success. It considers many aspects of running a business within a framework of ‘start at the finish line, break it down and build a roadmap’.

“During the five years we have worked together, Gary has been a supportive coach and a determined business partner, bringing all of his grit, skill and experience as a successful entrepreneur to the table. He has a rare skill of being able to cut through to the heart of a matter, quickly identifying an issue and offering direct, actionable advice, always focused on value creation. Comfortable dealing with the most challenging of situations, Gary’s mantra of ‘be successful and have fun while doing it’ means that even the biggest issues can be addressed in a positive manner. We have been on quite a business journey together and I can’t think of anyone better to have in your corner!”

Chris Eldrige, CEO, InterQuest Group


Gary Ashworth has started or backed more than 30 organisations in his career.


Alongside his successful career in business, Gary is an award-winning theatre producer and investor.