The pandemic – or, more accurately, the Government’s handling of the pandemic – has caused incredible devastation to businesses. Recovery will be an arduous process for many. Business leaders must be ready to pivot their offerings quickly and efficiently and find new ways to stand out, especially in saturated markets.
Used properly, NEDs can be a business’s secret weapon.
In times of crisis, business leaders can go one of two ways. They can either stick to what they know and run the risk of becoming stale, or they can break boundaries and take leaps into the unknown. The role of an NED is to push you to create the best version of your business possible, maximising efficiencies and opening up new opportunities. This is exactly where many businesses need to be heading to survive and thrive post-pandemic.
This article was authored by Gary. To read it in full, visit Business Leader.